The time-lapse video is a classic video production technique that Glass Eye Productions enjoys utilizing when effective. Time-lapse videos are usually focused on one area for a long period, and time is accelerated to show the footage over time.
A lot of work goes into a time-lapse shoot, since the videographer is required to take many pictures in a specific spot for a long period of time, constantly monitoring the lighting and camera functions. These shoots usually take a few hours or even a full day, making it necessary to have a highly focused and dedicated videographer on the job. Since the location on a time-lapse video usually does not change, the videographer must pay extra attention to detail to make sure that the footage is consistent and high quality throughout the day.
Glass Eye was tasked to demonstrate the intense process that John Deere utilized to build a full-scale combine made from canned foods that were later donated to a local food bank. Time-lapse was the only true way to show the build from start to finish. Watch the series here on YouTube.
Even though this practice is fairly common, it never fails to create a dramatic and engaging visual experience. Glass Eye uses this technique when appropriate to promote the client’s message, product, or vision in a visually stunning way. In the video below, Glass Eye showcased new John Deere tractors while time-lapse stars traveled beautifully across the sky in the dramatic grand-finale of a product video. This strategy allowed the product to be shown in a unique way and captivate the viewer’s attention.